Resume
experience
2010-present
Sr. UX/UI Designer | discovery channel | 8 years
Television channel specializing in science entertainment.
  • Responsible for 5 brands: Discovery, Animal Planet, Velocity, Investigation Discovery and Discovery Science
  • Made responsive websites and apps, designed both UX and UI
  • Marketing: web banners, social graphics, iTunes, Facebook canvas, homepage takeovers, gorilla marketing, displayed on all Bell Media websites (200+), sponsorships (Toyota, JEEP, TD Canada Trust, etc.)
  • Designed several style guides
  • Collaborated with designers (web, print, video) and colleagues, enhanced skills from creative directors, UX designers, developers, product, content and marketing
  • Designed Discovery App for smartphone and tablet
  • Supervise and mentor other digital designers
  • Completed re-design of our five brands (listed above) and made into responsive, modular websites for desktop, tablet and smartphone
2006-2010
int. digital designer | exmi | 4 years
Interactive division of Elsevier, the world’s largest publisher of health and science information.
  • Designed websites, portals, newsletters, ads, widgets, icons, forms, and print projects
  • Worked closely with Creative Director and Art Director
  • Presented work to pharmaceutical and healthcare clients (Elsevier, Schering-Plough, Galderma, Bayer)
  • Designed ExMI company re-brand: logo, business card, letterhead, envelope, and poster
  • Known for teamwork, brainstorming, and driving the creative process
2007
freelance | motif executive communications | 2 months
Swiss company providing professional translation, editing, and copywriting services.
  • Created brand: logo, website, and stationery
  • Programmed HTML, CSS, and Flash
  • Website maintenance as required
2005-2006
freelance | various clients | 1 year
Clients included basketball and hockey teams, non-profit organizations, a photographer, a fast-food restaurant, a spiritual retreat center, and an annual poetry prize.
  • Designed websites, brands, stationery, and print collateral
  • Programmed HTML, CSS, and Flash
  • Video, photo-shoots, and client creative guidance
  • Ongoing website maintenance
2004
freelance | private client | 3 months
A state-wide US-based gas station chain.
  • Designed brand and environment: logo, stationery, website, gas station pumps, canopy, uniforms, tanker, signage, and mini-store interior and exterior
Education
2000-2004
bdes | degree in graphic design and professional certificate in digital design | 4 years
York University and Sheridan College joint program, Toronto, Ontario, Canada
  • Focus on design history, theory and practice in print, web and multimedia
  • Winner of the 2003 Design award for outstanding academic performance in the design program
  • Winner of the 2003 Fine Arts award for exceptional creative ability
  • Was on the Honour Roll for all four years and graduated with Honours
Highlights
  • Won 2018 Global Promax Award in Mobile Application Design
  • FaceBook Canvas project achieved a 1.2 million reach and 2.8 million impressions with engagement rate of 18%
  • Helped transition our business model from web ads to TV subscription, a revenue increase of 20-fold
  • Lead the Discovery GO app marketing campaign, achieved over 300K downloads
  • Responsible for Discovery website re-design where post-launch web traffic increased by 166%
  • My mass-cross promotions typically increase page views 2-3x
skills
collaborative
Work well with the team, managers and client, and enjoy the creative process and learning
passionate
Love for UI / UX design and creating a polished, beautiful product
innovative
Always seeking the right solution that is both fresh and forward-thinking
serious
Dedicated to the project from start to finish
Organized
Frequent use of JIRA & Confluence to keep project on track
Detailed
Address all aspects of the project with meticulousness
UX
Work is user friendly, researched and always keeping accessibility best practices in mind
IA
Adhere to information hierarchy, typography and grid
Wire-framing
Creating interactive wireframes with Axure / UXPin
Mentoring
Overlooking the work of Juniors and providing feedback
Tools
Well-versed in Adobe CC (Photoshop, Illustrator, Dreamweaver, InDesign), programming languages (HTML, CSS, JavaScript) and prototyping tools (Sketch, InVision, Adobe XD)
fun
Dry and quirky sense of humour
© 2018 thomas abraham